about us

Building Foundations of Success

annie and lucy

Our mission

To mobilise the inspiration and empowerment that people and organisations bring by sharing sporting moments.


The Athletes House is co-founded by Annie Frederick & Lucy Buckingham. Annie & Lucy met in Leeds, in the North of England back in 2017. Annie was studying towards her MSc in Exercise Physiology and training for Ironman triathlons, Lucy was racing full time on funding for the British triathlon olympic program.

Annie Frederick

Up until her early twenties Annie was immersed in equestrian sports, focusing on eventing. Taking a break from eventing, to allow for university, led Annie to take up triathlon. This escalated quickly and Annie was on the gifted athlete program at Chichester University and moved to Leeds to be surrounded by other triathletes whilst completing her masters.

In 2019 Annie completed the Ironman World Championships in Kona as well as a couple 70.3 & Olympic distance World Championships. Now a full time sports agent, Annie uses her skill set in sports marketing to support athletes further their careers. Having been in performance sport for the past decade Annie understands the realities and works to relieve athletes of extra pressures they face detracting from their training & competitions. 

Lucy Buckingham

Lucy holds the distinction of being the youngest triathlete to represent Great Britain at the 2012 London Olympics. With a career spanning 14 years in elite sport, she has earned medals at both World and European Championships. Known for her bubbly personality and openness, Lucy is a central figure within her training groups

Beyond her athletic prowess, Lucy has a keen academic interest in sports science, which she studied at university. She further expanded her skill set by completing a course in fashion buying and merchandising at the prestigious London College of Fashion.

our expertise

We provide comprehensive athlete representation, cutting-edge digital marketing strategies and innovative partnership activations. We are committed to growing the profiles of athletes, brands and events, unlocking their full potential in the dynamic world of sports.


We provide a comprehensive suite of services for athletes, including professional representation, expert guidance, and legal & compliance support.

We also assist in securing deals and endorsements, managing publicity and events, creating and licensing content, and handling merchandising and memorabilia.

Our goal is to provide end-to-end support for athletes, helping them focus on their performance while we take care of their marketing and commercial needs.


Our services for brands focus on creating strong partnerships with athletes and events.

We help brands develop compelling narratives, capture engaging footage, and create impactful campaigns.

Additionally, we assist in the development of future products and services and their activation in innovative, eye-catching ways.

Our aim is to enhance the brand's visibility and impact in the market.


We offer a range of services to help events reach their full potential. This includes helping events sell out their offerings, including VIP tickets, and optimally position their marketing both digitally and physically.

We facilitate collaboration with like-minded individuals and businesses, capture photos and videos for marketing purposes, and work with stakeholders to optimize their channels, reach, and audiences.

Our goal is to ensure that every event is a success, creating memorable experiences for all involved.

Let’s inspire, create & empower through sharing sporting moments. Work with us